A quantum leap. It is fair to use this expression for the overall results presented during the closing press conference of the Italia. Open to Meraviglia-Fei Jumping European Championship 2023, which took place from August 30 to September 3 at the Snai San Siro racecourse. The great satisfaction of the event management is palpable, not only for having brought Milan back on the top in Europe, but also because Milan will host a 5-star competition (CSI 5*) in September 2024, after having hosted three- and four-star events always at the Snai San Siro Racecourse; the outcome was so positive that this European Championship was assigned to Italy. The organizing committee made up of Snaitech, Rcs Sport & Events, Sport e Salute and Fise, wanted to take stock of the event in the presence of the FEI top management, represented by the FEI secretary general, Sabrina Ibanez.
Fabio Schiavolin, president of the Organising Committee and managing director of Snaitech, spoke of a great success, and of soaring trends: “We had 85 riders from all over Europe, representing 24 countries, and almost 2,600 professionals who worked in this event in various capacities including teams, officials, workers all those who made the organisation of the event possible”. “In addition” Schiavolin continued, “we had 108 accredited journalists and 110 accredited photographers from over 17 countries. This resulted in over 60 hours of television coverage, to which FEI had attached the utmost importance. We had over 30 hours of live coverage on Sky, Rai and EquTv, plus the FEI TV streaming, 1,150 articles published in printed and online publications with over 11,000 visitors during these five days of competition in the village and around the competition field. It is nice to efficiently organise an event like this,” added the president of the Organising Committee “and it is even nicer if you can react quickly and effectively to events such as meteorological, force majeur events.
Marco Di Paola, the president of FISE, was also particularly satisfied with the level reached by this European Championship: “I must say that this event was a great success to be credited to those who were in the field and to the staff. Everyone cooperated and coped with very important emergencies, and I congratulate them. FISE is extremely satisfied with the sport-related elements of this Championship featuring the best riders in the world competing in a sporting facility up to the standards of an event of such importance. Italy,’ continued Di Paola with a note of regret, ‘naturally hoped to gain the Olympic pass, but we have to give credit to our formidable opponents who performed so well in this championship. We will try to make up for it in Barcelona. I would like to thank the institutions, but also Snaitech, RCS and Sport e Salute, with whom we worked to make this event happen. As well as the government, which supported us through the Department of Sport and the Ministry of Tourism, thus enabling us to hold a beautiful event in the financial capital of the country’.
Valeria Panzironi, Director of Strategies, Development and Shared Services at Sport e Salute, highlighted the importance of this event from the point of view of Sport e Salute’s mission to promote sport practice, inclusion and fight against a sedentary lifestyle: “I start from two or three words I heard during this conference: ‘results’, ‘public-private partnership’ and ‘team spirit’. The results for Sport e Salute, which is the government’s in-house company for sports, are absolutely positive, not only because of the figures provided, but because, through this event, we think we have really conveyed a message: promoting sports practice as much as possible at all levels through a great event in a city like Milan. Our young people who look at the best riders can become impressed with this sport, and this can activate a virtuous process of emulation and, subsequently, spread this message. And it is precisely this message that is close to our hearts and at the heart of one of our missions. This is also confirmed by the social media activity and the people we have managed to reach: one million people spread over 123 countries. Another very interesting statistic is related to the age group reached, with 70% of subjects between 18 and 34 years of age; and if we only can get some of these people off the couch to exercise, we will have hit a crucial target”.
Paolo Bellino, CEO of RCS Sport & Events, closed the conference: “Over the last two years, through the Milano Jumping Cup and the European Jumping Championships, we at RCS Sports & Events have discovered the beauty and fascination of equestrian sports. Today a new star has been born in Milan: the additional star that the event scheduled for next year will have, the coveted five stars. This is a source of pride for the entire Organising Committee resulting from the great work of the team, which I would like to thank; but we must share our satisfaction with all those who have supported us”. The CEO of RCS Sport & Events then thanked the institutions, sponsors, and media for having supported this extraordinary sporting adventure: “First of all the Government, which has been very present with the Ministry of Sport and the Ministry of Tourism, the Title Sponsor ENIT – Agenzia del Turismo, and all our partners: Main Partner Frecciarossa, Official Timekeeper, Official Watch and Official Partner Longines, Associate Partners Intesa Sanpaolo and Enel, Official Partners Fastweb, KEP Italia, Renaissance, PWC, and also the 25 and more Official Supporters. Through the Media Partnerships with Sky Sport, Corriere della Sera and Gazzetta dello Sport, as well as the support of Radio Italia and the magazines of the Cairo Group – RCS Media, we have given great visibility to the event. Thank you very much to all our Partners, and see you on September 2024′.
(In the picture from left: Marco Di Paola, Sabrina Ibanez, Valeria Panzironi, Fabio Schiavolin, Laura Campopiano, Paolo Bellino e Simone Perillo – ph. Massimo Argenziano)